個人簡介 Biography
謝志偉教授（Henry Cheah Chee Wei），澳洲蒙納士大學（泰晤士高等教育世界大學排名前50大學）管理學博士 ，鵬城孔雀特聘海外人才。同時他以全院第一名的優異成績畢業于馬來亞大學（QS全球排名前100大學）工商管理碩士班，并獲得MBA學位。他也是歐洲商學院（European Business School-EBS）的訪問學者。作為一個市場營銷實踐者，謝教授也同時在2022年獲得美國營銷協會（American Marketing Association）及美國數字營銷學院（Digital Marketing Institute）的特許數字營銷專家雙證資格（Double Certified Digital Marketing Specialist)。
加入學術界之前，謝教授從事中國家具出口業務17年。他出口的家具產品遠銷北美、中東等47個國家，在國際營銷方面擁有實踐經驗。他的創業、經商實戰背景塑造了他的教學風格，他將現實商業世界帶入課堂。他也是行動學習的實踐者，在教學方面獲得獎項。
謝教授目前是British Food Journal(JCR 二區)的亞洲區域編輯（Regional Editor）。他的研究屬跨學科，已在多個SSCI期刊發表論文，如Journal of Business and Industrial Marketing, Housing Studies, Habitat International, International Journal of Retail and Distribution Management, Journal of Product and Brand Management, International Journal of Qualitative Research Methods, European Journal of Innovation Management and British Food Journal。
他同時也是國際知名學術期刊的審稿人，近年已為以下期刊審稿50余篇 (按字母排序): Asia Pacific Journal of Marketing and Logistic, British Food Journal, British Journal of Management, Business Research Quarterly-BRQ, Housing Studies, Marketing Intelligence & Planning, International Journal of Emerging Markets, International Journal of Hospitality Management, International Journal of Qualitative Methods, Journal of Business Research, Journal of Internet Commerce, Journal of Retailing and Consumer Services & Journal of Strategic Marketing。
謝教授目前指導博士生，同時也指導校內本科生參加多項全國比賽，迄今已獲得多項獎項。
教育背景 Educational Experiences
2022.09–2022.12 美國營銷協會&數字營銷學院-特許數字營銷專家雙證資格
2014.10–2018.10 澳洲蒙納士大學 管理學博士（市場營銷方向）
2011.12–2013.12 馬來亞大學工商管理碩士MBA (國際商務與金融方向)
研究方向 Research Area
企業營銷（IndustrialMarketing)，數字營銷（Platform-based Digital Marketing)
可負擔居住房，城中村，公租房（Home affordability issues)，網約車（Ride-hailing Industry），寵物經濟與需求（Pet Adoption & Economy）
定性研究–案例分析方法（Case Study），現象學（Phenomenology），民族志（Ethnography），網路志（Netnography）,扎根理論（Grounded Theory）
學術工作 Professional Experiences
2023.02–至今 深圳北理莫斯科大學經濟系教授
2019-12–2023.01 深圳技術大學商學院副教授、深圳技術大學商學院市場營銷系學科帶頭人/主任
2016.12-2019.11 蒙納什大學/ 雙威大學講師
2019.11–至今 亞洲戰略與領導力研究所特聘研究員
2019.11–至今 公共政策研究中心特聘研究員
業界工作 Working Experiences
刊物發表 Publications
Chee Wei Cheah, Kian Yeik Koay, Keheng Xiang (2023). “Uncovering the voices of marginalized minorities in public policy research - A critical review of the image and text-based vignette method..” International Journal of Qualitative Methods. In Press (SSCI- Q1; Impact Factor: 8.817)
Chee Wei Cheah, KY Koay (2023). “Health-based crisis: How do firms weather the storms using the structural holes-bridging Strategy?” Journal of Business & Industrial Marketing. In Press (ABDC Ranking: A; SSCI-Indexed Q3/ Impact Factor: 3.962)
KY Koay, Chee Wei Cheah* (2022). “ Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers.” Journal of Product and Brand Management. (SSCI-Q2/ ABDC Ranking: A; Impact Factor: 5.354)
Chee Wei Cheah, & KY Koay (2022) “The political game of innovation: evidence from the ride-hailing transport service industry.” European Journal of Innovation Management (SSCI Indexed Q2; Impact Factor: 4.691).
Chee Wei Cheah (2022). “Network relationship building in the regulated housing market of Malaysia: A meso-level collective sensemaking perspective.” Housing Studies. Vol. 39, No. 3 (SSCI- Q2; ABDC Ranking: A, Impact Factor: 3.416 (In Press)
Chee Wei Cheah, Kian Yeik Koay (2022). “Knowing the Unknown: Considering the application of the Qualitative-Vignette Method in the socio-political sensitive business environment.” International Journal of Qualitative Methods. January 2022 (SSCI- Q1; Impact Factor: 8.817)
Chee Wei Cheah, & Lee C. (2022) “Housing the urban poor through strategic networks: Multi-case analysis” Habitat International (SSCI-Q1; ABDC Ranking A: Impact Factor: 5.639).
Kian Yeik Koay, Chee Wei Cheah, Hui Shan, Lom (2022). “An integrated model of consumers’ intention to buy second-hand clothing.” International Journal of Retail and Distribution Management. (ABDC Ranking: A; SSCI-Indexed Q2/ Impact Factor: 4.172)
Kian Yeik Koay, Chee Wei Cheah (2022). “A model of online food delivery service quality, customer satisfaction, and customer loyalty: A combination of PLS-SEM and NCA approaches.” British Food Journal. (SCIE: Q2/ ABDC Ranking: B; Impact Factor: 4.172)
Kian Yeik Koay, Chee Wei Cheah (2022). “Understanding consumers’ intention to revisit bubble tea stores. An application of the theory of planned behavior” British Food Journal. (ABDC Ranking: B; SCIE/SSCI-Indexed Q2/ Impact Factor: 4.172)
Chee Wei Cheah, Low B, KC Lee (2021). “Sustainable Housing Development: The Legitimacy-Seeking Perspective” Journal of Business & Industrial Marketing. Vol. 36, No. 6 (ABDC Ranking: A; SSCI-Indexed Q3/ Impact Factor: 3.962)
Chee Wei Cheah (2021). “Why firms exploit Dual Marketing Strategy: An institutional-network perspective” Journal of Business & Industrial Marketing. Vol. 36, No. 12 (ABDC Ranking: A; SSCI-Indexed Q3/Impact Factor: 3.962)
Chee Wei Cheah, Norbani Che-Ha, and Suhana Mohezar (2020). “Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy” In Maria Palazzo, Pantea Foroudi and Alfonso Siano “Beyond Multi-channel Marketing: Critical Issues in Dual Marketing” Bingley, UK: Emerald Publishing
Chee Wei Cheah (2019). “Social-political role of NGOs: A case study on the triadic business network.” Journal of Business & Industrial Marketing. Vol. 34, No. 5 (ABDC Ranking: A, SSCI-Indexed Q3/ Impact Factor: 3.962)
